Definition of Convention and Visitors Bureau (CVB)
A Convention and Visitors Bureau (CVB) is a non-profit Destination Marketing Organization (DMO) responsible for promoting tourism and hospitality at the county and city level. The primary objective of a CVB is to increase visitor traffic to a particular location by attracting groups to hold meetings, conventions, and trade shows in the city.
CVBs operate as a connection point between visitors, conventions, and hotels, providing information and support to visitors and businesses to ensure they enjoy their stay. They collaborate with local businesses, tourism and hospitality stakeholders, city and state governments to promote the destination to potential visitors.
Furthermore, CVB services can range from providing marketing tools, such as brochures, maps, and websites, to actively recruiting meetings, conferences, and other events. They assist event planners in finding the appropriate venue and making arrangements, recommend local services such as catering, transportation, and provide staff to ensure smooth execution.
In conclusion, Convention and Visitors Bureaus are crucial for promoting tourism and helping visitors make the most of their stay by providing essential information and support. Their active role in promoting tourism enables them to play a significant part in the continued growth of the tourism industry.
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