Coupon

Definition of Coupon

A coupon is a small piece of paper or a digital code that provides a discount or an offer on a particular product or service. It is a marketing tool used by companies to attract customers and increase sales. Coupons are usually distributed through newspapers, magazines, mail, online websites, and social media platforms.

Coupons serve as a way for customers to save money while shopping and for businesses to promote their products. They can offer a percentage off the total purchase price, a set amount off a specific item, or free items with a purchase. Customers can redeem coupons at the time of purchase, either by presenting the physical coupon or by entering the online code.

Couponing has become a popular trend, with many people dedicating time and effort to find and use coupons to save money. Coupon websites, forums, and apps have also emerged, providing a platform for sharing and accessing coupons. While coupons may be a temporary solution for customers to save money, they can also lead to long-term customer loyalty if used effectively by businesses.