CVB

Definition of CVB

A Convention and Visitor’s Bureau (CVB) is an organization dedicated to promoting a particular destination to tourists and meeting planners. These bureaus work in collaboration with the local government and tourism industry to attract visitors to the area, including business travelers, leisure travelers, and group tours.

The primary purpose of a CVB is to generate tourism revenue for a particular destination or area. To achieve this, CVBs engage in marketing and advertising campaigns that showcase the unique attractions, events, and amenities that the area has to offer. They also offer assistance to travelers by providing information on accommodations, things to do, and places to eat while they are visiting the area.

CVBs also work closely with meeting planners to promote their destination as a great option for hosting conventions, meetings, and events. They may offer site visits and help with planning logistics to ensure that the events run smoothly. By promoting the area as a viable option for meetings and events, CVBs can attract more visitors and generate more revenue for the local economy.

Overall, a CVB plays an important role in promoting tourism and driving economic growth in a particular destination. By working together with the local government and tourism industry, they help to attract more visitors, create jobs, and support local businesses.