Definition of Involvement Device
An Involvement Device is a strategic element used in direct mail that actively engages readers in the process of evaluating and responding to a solicitation. The device can take various forms, including interactive questionnaires, surveys, product samples, and even coupons.
Involvement devices encourage customers to participate in the advertising process, fostering a sense of ownership and investment. By requesting feedback or encouraging customers to try a product, companies can garner valuable insights into customer preferences and habits. Furthermore, involvement devices can help to establish brand loyalty, as customers who feel connected to a brand are more likely to continue using their products and services.
Overall, an involvement device is an effective means of engaging customers and eliciting a response, ultimately driving sales and building brand awareness.
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