Marketing research

Marketing Research

Marketing research is a systematic process that connects marketers with consumers, customers, and the public by gathering and analyzing relevant information. This function helps marketers to gain insights into the needs, wants, attitudes, and behaviors of their target audience. Marketing research involves collecting data through various methods such as surveys, focus groups, and interviews. The data gathered is then analyzed to draw conclusions and make informed decisions that will guide marketing strategies and tactics. The ultimate goal of marketing research is to provide marketers with a better understanding of their target audience, enabling them to develop products and services that meet their needs and preferences while also improving customer satisfaction and brand loyalty.