Definition of OTA
OTA, also known as Online Travel Agency, refers to a web-based company that allows customers to book travel-related services such as flights, hotels, rental cars, and cruise lines. Examples of popular OTAs include Expedia, Priceline, and Orbitz. These companies provide an extensive range of travel options to customers worldwide, making it easier for them to plan their trips and save on costs.
In addition to providing customers with access to multiple travel services and deals, OTAs also offer useful tools for comparing prices, amenities, and ratings. Most OTAs also include customer reviews, which can help travelers make informed decisions about their travel plans. By leveraging technology, OTAs have made it possible to book travel services in real-time without the need for human intervention, which has led to greater convenience and flexibility for both customers and providers.
Overall, OTAs have become an essential part of the travel industry, allowing customers to plan their trips quickly and efficiently while still receiving a high level of service and support. Whether you are planning a business trip or a family vacation, an OTA can help you find the best travel options and make the most of your travel experience.
« Back to Glossary Index