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Definition of Reseller:
A reseller is a business that purchases products or services from a manufacturer or wholesaler and then sells them to consumers through their own channels. These channels may include physical retail stores, online marketplaces, or e-commerce websites. Resellers typically purchase products in bulk at a discounted price, allowing them to sell them at a higher markup to make a profit. In some cases, resellers may also offer additional value-added services such as installation and maintenance. Unlike wholesalers, resellers typically do not sell directly to other businesses but instead focus on selling to individual customers or end-users.
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