Chain-ratio method

The Chain-Ratio Method is a forecasting technique that utilizes a series of consumption constraints to estimate the market demand. This method involves multiplying a base market figure by a set of ratios that are derived from analyzing various interrelated factors that influence demand for a particular product or service. These factors may include socio-economic factors, demographic trends, market size, customer preferences, competition, technology, and regulatory factors among others. The Chain-Ratio Method is a powerful tool that enables businesses to identify and quantify the relationships between these factors and to forecast the likely market demand accordingly. By providing a comprehensive and detailed analysis of demand drivers, the Chain-Ratio Method can help businesses make informed decisions about market entry, product development, pricing, distribution, and marketing strategies. Due to its flexibility and scalability, the Chain-Ratio method is widely used in a variety of industries and applications, including consumer goods, retail, finance, healthcare, and technology.