Push strategy

The Push Strategy is a marketing technique that aims to stimulate the demand for a product or service at the distributor level, providing resellers with incentives that encourage them to promote and sell a specific product to end consumers. The goal of this approach is to push the product to the customer, as opposed to attracting customers to the product by advertising and other marketing activities.

In a Push Strategy, companies focus on building strong relationships with their resellers and distributors, offering them attractive financial incentives, such as discounts, rebates, or limited-time promotional offers. By doing so, companies motivate resellers to promote their products and recommend them to their customers. Thus, companies can directly influence the behavior of distributors, increasing the chances that their products will reach a larger number of customers.

The Push Strategy is particularly useful for companies that sell high-volume products or products that have a short shelf life. By creating a sense of urgency at the distributor level, companies can speed up the product’s movement through the supply chain, reducing stock and inventory costs, and improving their cash flow.

In a nutshell, the Push Strategy is a proactive marketing approach that aims to generate demand at the distributor level, and then push the product to the end consumer through strong relationships with resellers, providing them with appealing incentives and promotions.