Defining Quota Sample
Quota sample is a stratified sampling method wherein groups are formed based on certain characteristics or parameters. It involves selecting individuals that will be a representative sample of a specific segment of the population. Through this method, researchers can ensure that the sample is diverse and reflective of the population being studied.
After forming the groups or quotas, a random sample can be taken from each segment in proportion to the target population. By having predetermined quotas for specific subgroups, researchers can control the distribution of participants and achieve a more accurate representation of the population. This technique is commonly used in market research, political polling, and social science research.
Overall, quota sampling is a useful approach for researchers who want to study a certain population without having to randomly select individuals from the entire pool. By creating subgroups, this method ensures that the sample is representative and diverse, leading to more accurate findings and conclusions.
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