Tracking study

Defining the Concept of Tracking Study

A Tracking study is a research project that involves conducting surveys of a customer base both before and after the implementation of a promotional campaign. The primary goal of a Tracking study is to evaluate the effectiveness of a promotional campaign and to assess changes in consumer behavior as a result of the campaign.

The study typically involves the collection of data from a representative sample of consumers who have interacted with a particular product or service in the past. The survey may collect information on factors such as customer satisfaction, awareness of the product or service, and the likelihood of purchasing or recommending it to others.

After the promotional campaign has been implemented, the survey is repeated with the same group of customers. This second survey is an opportunity to evaluate changes in consumer behavior as a result of the promotional campaign. The results of the survey can help organizations to identify areas for improvement and opportunities for growth, as well as to optimize future promotional campaigns.

In summary, a Tracking study provides valuable insights into the success of promotional campaigns and the impact they have on consumer behavior. By monitoring changes in consumer behavior over time, organizations can make informed decisions that help to drive growth and increase customer satisfaction.